Darwin’s theory of Natural Selection provided biology and the sciences a compelling way to understand how organisms evolve, extinguish, and grow – all as a function of developing the right combination of characteristics that are most adaptive and functional for a given environment. This is Survival of the Fittest.
However, applying this principle to understanding how organizations grow, stagnate, or die is a rarely done. If you asked an analyst in 1990 what they thought about Eastman Kodak as an investment, words such as stability, strength, and market dominance would be used as descriptors. Similarly, in 2007, when BlackBerry handsets were growing at an unprecedented rate, if one predicted the future prospects of Research In Motion (RIM), it would be handset domination.
In a business context, Darwinian theory requires that a company not only consider their perceived level of fitness in the present, but also how they are strategically positioned to encounter unknown forces - such as the digital camera or iPhone - in the future. The ability to recognize market saturation, to predict future demands and needs, and the ability to respond with agility is vital to an organization’s ability to achieve sustained outperformance.
To boost your Darwinian Capital as an individual or organization, you will need the following:
Willingness to take risks
An actionable strategy
The guts to implement that strategy
The ability to pivot and adapt to change
In upcoming posts, we look forward to breaking down these areas in more detail with targeted suggestions to increase your survival value and extend your competitive advantage.
AIIR Consulting is a global leadership development consulting firm dedicated to increasing the effectiveness and performance of leaders and their organizations. AIIR services include traditional executive coaching, telepresence coaching, talent development technology and leadership pipeline development. Through strategic integration of coaching and technology, AIIR redefines the limits of traditional consulting by making leadership development available any time and anywhere.